Dreamforce 2019
Opening Keynote
The Opening Keynote was Hosted by Marc Benioff and featured executives like Bret Taylor, Stephanie Buscemi, Parker Harris, and Leah McGowen-hare - there was even a surprise appearance by Alicia Keys!! It was, hands-down, the best event I’ve had the opportunity to work on. Check it out On Youtube and take a peak below at some behind the scenes case studies.
Jakub Mosur Photography
In-Room Innovation: Digital Columns & Stage
We took a big risk and brought LED panels into the conference room at Moscone Hall F. We wrapped them around the beams in the room, added them to our stage, and worked with a well-renown design studio to really bring them to life with seamless photos and subtle animations.
In the final hours, the question was asked, “can we project the camera view on the columns?” And we into a Chakrasana pose on our yoga mats while the production team reconfigured the whole back end to make it happen.
VR Experiential Testing
When we decided to bring on the digital columns, we were striving for a seamless wrap of visuals, subtle moments of surprise and delight, and all with limited distraction to the audience members.
I had never played with the concept of displaying content outside our standard 16:9 format so when we brought in the digital columns and stage we wanted to do it right. I worked with a few vendors and internal static teams to build out a testing ground as a mini physical and 3D virtual column setups. These virtual fly-throughs were used in focus groups to help us understand the audience interaction with the digital space and shape the amount of content displayed on each screen at key moments.